The Lincoln Town Council has approved a municipal accommodation tax (MAT) that will go into effect in 2024. The tax will be 2% of the gross room rate for hotels, motels, bed and breakfasts, and other short-term rentals. The revenue from the tax will be used to support tourism and economic development in Lincoln.
The MAT is similar to a hotel occupancy tax, which is already in place in many municipalities. The MAT is expected to generate $1 million annually for Lincoln.
The money will be used to support marketing and promotion of Lincoln as a tourist destination, as well as to fund infrastructure and other projects that will attract visitors and businesses to the town.
The MAT has been met with some opposition from local businesses, who are concerned about the additional cost it will add to their bottom line. However, the town council believes that the benefits of the tax outweigh the costs. The MAT is expected to help Lincoln attract more visitors and businesses, which will ultimately benefit all residents of the town.
The MAT is just one of the many ways that Lincoln is working to improve its economy and quality of life. The town is also investing in infrastructure, education, and other areas that will make Lincoln a great place to live, work, and raise a family.
In addition to the MAT, the town is also establishing a new marketing agency to help promote Lincoln as a tourist destination. The agency will develop a marketing plan that will focus on attracting visitors from both within and outside of the state. The plan will include a variety of strategies, such as online advertising, social media marketing, and public relations.
The town council is confident that the MAT and the new marketing agency will help Lincoln achieve its goal of becoming a premier tourist destination. The town is committed to providing visitors with a memorable experience that will encourage them to return again and again.
